The Lanes
The Lanes is a new neighborhood in the heart of North Nashville designed to bring a wellness-oriented lifestyle to the city’s urban core. The development team at The Tinsley Company, alongside Big Plan Holdings, the Bradley Group, and Murphy Maude Interiors, envisioned a community of thoughtfully designed single-family homes paired with shared amenities that encourage connection, activity, and everyday well-being.
Studio Delger partnered with the team to lead the naming and brand development for the project.
The name The Lanes emerged from the site’s layered context. It references the site’s history as a former bowling alley and the legacy of the TSU track and field nearby. The name also speaks to the physical experience of the neighborhood itself — tree-lined streets, walkable paths, and an active community rhythm.
Be Well
Design: Studio Delger
Owner: The Tinsley Company, Big Plan Holdings
Architect: The Bradley Projects
Interior Design: Murphy Maude
Sales Team: The Redeavor Group
Location: 301 Edith Circle, Nashville, TN 37208
The visual identity takes a clean, contemporary approach that feels calm, modern, and welcoming. Soft neutral tones, open spacing, and subtle graphic cues evoke movement and flow, reinforcing the project’s emphasis on wellness and connection.
The result is a brand system designed to support
the sales team, expertly guided by the Redeavor Group, with marketing, PR, and long-term storytelling as the neighborhood grows.
