Nashville Warehouse Company
If a Building
Had a Voice
Nashville Warehouse Company is a mixed-use project in Wedgewood-Houston, comprising 305 residential apartments, 200,000 square feet of creative office space, and an acre of communal green space. Developed by AJ Capital Partners, the project spans multiple buildings, with a mass-timber office anchoring the site.
We were engaged to develop updated branding, marketing assets, and environmental design, including building signage and wayfinding. Inspired by the character of a historic train shed, the architecture lends itself to an elevated industrial aesthetic.
Design: Studio Delger
Owner: AJ Capital Partners
Sign painter and Fabrication: Jarvis Signs
Location: 1131 4th Ave S, Nashville, TN 37210
“What if a building had a voice” became our mantra for this project. The architecture references the form of train sheds, and because of its proximity to a rail crossing and a working railyard, the idea of railroads and trains are already baked into many other features of the neighborhood.
The building materials are simple and industrial in nature: corrugated metal, exposed structural elements, and mass timber construction. Our work continues the look with a clean typography family including a stencil font that references the information painted on the ends of shipping containers.
The illuminated blade sign picks up the industrial aesthetic of the building by repurposing the form of an I-beam. The wayfinding signage echoes the building’s textures, materials, and color palette.
