Chestnut Hill Yoga
A premier Nashville-based Iyengar Yoga studio offering classes, teacher trainings, and workshops.
Working with Chestnut Hill Yoga to oversee a rebrand, we’ve contributed from the ground up in developing the brand. When the studio changed its name from 12South Yoga after moving to a new neighborhood, our contribution included naming, logo, exteriors and interiors, video production, and web development.We were engaged to develop updated branding, marketing assets, and environmental design, including building signage and wayfinding. Inspired by the character of a historic train shed, the architecture lends itself to an elevated industrial aesthetic.
Flex and Bend
Design: Studio Delger
Owner: Aretha McKinney
Sign Fabrication: Fortify Nashville
Location: 1106 3rd Ave S, Nashville, TN 37210