Lucky Rabbit was a small but lively candy shop in East Nashville, offering a mix of classic and novelty sweets.

We were asked to develop a full brand identity that matched the shop’s vibrancy and sense of fun. The two-headed bunny became the perfect icon for the logo, and from there we built out a complete system including signage, packaging, and graphics for merchandise.

Our clients, Allison Holley (Apple and Oak, Open Invite) and Camille Alston (N.B. Goods), are seasoned shop owners and visionary creatives. They took the identity and ran with it, creating an incredible range of packaging and merchandise that extended the brand far beyond anything we could have imagined.